About Us | Mooi

Founded in 2022 by Janic Swart, Mooi was created to give professional stylists and their clients access to premium, ethically sourced hair extensions, along with expert guidance on their application and maintenance. Originally from South Africa, Janic is a Hair Extension Specialist and Master Stylist with over 20 years of experience. After working around the world, she made Auckland her home over 15 years ago, where she established Mooi to empower women to embrace their beauty.

At Mooi, we partner with ethical suppliers to offer a superior alternative to the inferior products found elsewhere. We’re committed to helping both stylists and clients experience the truth behind our slogan: “You are beautiful!” Clients adore Janic for her warm, calming presence and the genuine connections she builds with everyone who sits in her chair.